About Lightfoot i1
Lightfoot i1 exists to elevate organisations, destinations, visitor economies and experiences by turning intelligent insight into impactful action. As your partner we will: ideate boldly, innovate responsibly, and implement with integrity - creating strategic and commercially sound outcomes that deliver impact. We are invested in improvement that lasts: inquisitive in our analysis, influential in our stakeholder engagement, and inspirational in how we mobilise teams to achieve results
i1 Powering Purpose
Insight first
Researched, data‑led understanding of markets, audiences, and operations
Ideate and innovate
Structured creativity and curiosity that unlocks efficency and growth pathways
Interact and involve
Collaborative processes that inform and align decisions and planning
Implement with integrity
Disciplined delivery, governance, and commercial accountability
Transformation in Tourism, Attractions, Art & Culture and Entertainment
At Lightfoot i1, we partner with organisations and boards globally to strategically review, create, build and enhance business growth, operating productivity and efficiency, outstanding visitor experience, and audience engagement.
Areas of practice
ERIN LIGHTFOOT
As lead Director, Erin is an accomplished strategic leader with over 30 years’ experience across tourism, arts and culture, entertainment, advertising, and attractions.
Recognised for her expertise in strategy, business planning, and organisational analysis, she serves as a trusted advisor to organisations pursuing innovation, growth, and transformation.
Her leadership spans CEO roles at Grande Experiences, the Victorian Tourism & Events Industry Council, St Kilda Tourism & Events, and Magnum Opus Partners, while her current Board Director appointments at Zoos Victoria and Cultural Attractions of Australia reflect her ongoing influence on Australia’s cultural and visitor attraction and economy sectors.
Her professional approach blends strategic management with commercial insight, supporting business planning, operational efficiency, and growth.
With an innovative and inquisitive focus and cross sector agility, Erin has driven transformative strategic projects, working with organisations such as Alba Thermal Springs & Spa, HERO Agency, Visit Victoria, Sealife Aquariums, HERO Agency, Moonee Valley Racing Club and Metricon Homes.
Her collaborative and transparent leadership style is complemented by skill in stakeholder engagement, an astute learning ability and a passion for developing immersive, interactive and engaging visitor experiences.
Innovator in Tourism, Entertainment, Attractions & Destination Growth
Trusted Advisor
Accomplished Director
